I am a PhD in the area of Marketing from BITS-Pilani. I have also done ME in Internet Technology and E-Business. I specialize in data interpretation and finding consumer insights.
Market Research and Consultancy. Expertise in data insights. Data Visualization tools, SPSS etc
Associate Professor
Xavier Institute of Management, Bhubaneshwar
5月 2016 - 10月 2017 (1 年, 5 个月)
Teaching b2B marketing and reseach
Assistant Professor
Indian Institute of Foreign Trade, New Delhi
2月 2009 - 3月 2016 (7 年, 1 个月)
International Market Entry Research, Market Potential, teaching courses like International Marketing and Digital Marketing
教育
Phd
Birla Institute of Technology and Science,
India 2002 - 2006
(4 年)
ME Internet Technology and E-Business
Birla Institute of Technology and Science,
India 2000 - 2002
(2 年)
出版物
Inland Transportation Lead Time for Apparel Export
Strategies for Logistics ISBN (online): 978-3-7375-4059-9
This Paper covers the impact of lead time affecting apparel industry in India
Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook
Corporate Reputation Review, Springer Link
This paper examines the brand crisis faced by Maggi, Nestle’s brand of instant noodles in India, and analyzes the extent to which a health-related crisis can impact consumer response on social media (Facebook) for a strong and trusted brand. The sentiment analysis of the consumer comments and posts was done using Lexalytics and brand associations were ascertained through generation of word clouds
Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks
Ivy Publishing
This is an output of a consulting assignment. The case study deals with branding and channel related issues faced by the firm
Trade liberalization and employment effects in Indian manufacturing: An empirical assessment.
Partnership for Economic Policy [PEP]
This paper is an output of a major policy project done for PEP-NET. PEP-NET projects are prestigious projects in the academic circle and very few researchers from India have been able to compete to get the project. The Partnership for Economic Policy (PEP) is an international organization that links researchers globally to enhance capacity for development policy analysis in developing countries.