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经验
Senior Marketing Specialist
12月 2022 - 现在
• Directed a marketing team in developing and executing high-performing campaigns across paid
media (PPC, SEM, social), ATL/BTL, and strategic partnerships, achieving a significant increase in
(key metric) like website traffic, conversion rates, or ROI.
• Leveraged data-driven insights to optimize paid media campaigns across platforms, resulting in a
improvement in CPA, CTR and ROAS.
Analyst - Biddable Media
3月 2022 - 6月 2022 (3 个月, 1 天)
• Worked on Google and Facebook Ads for clients, to generate leads and meet the client goals
• Analyzed, tracked and optimized on ongoing activities basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively made strategic recommendations to meet campaign goals and improve performance
Junior Media Associate
9月 2021 - 4月 2022 (7 个月, 1 天)
• Worked with different clients to target their potential customer base by means of paid search
• Used SA-360 and Google AdWords to create Display, Text, Discovery, Shopping and different type
of ads targeting various audiences
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