Digital marketing is any form of marketing products or services that involves electronic devices.
Digital marketing can be done both online and offline.
Types of digital marketing
Search engine optimization (SEO) -
Search engine marketing (SEM)
Content marketing.
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Pay-per-click advertising (PPC)
Affiliate marketing.
Email marketing.
Best way to start digital marketing
Create accounts on social sites
Make your online Trends
Use Your Creativity
Create a Winning Profile
Create and build Network
Make Analytics report
Get Some Experience
Say “Yes” to Anything
Get Trusted Certification
A Digital Marketing Strategy is a plan or course of action towards achieving set marketing goals. Goals are determined by what your business objectives are and in order of priority. Once these goals are set, digital marketing campaigns will be developed and executed to achieve them.
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.
The Benefits of Digital marketing for Your Business
Undergoing a digital marketing offers four benefits
Cost effective.
Great accuracy.
Faster way to grow bussines.
Makes businesses more efficient.
It is expensive to store, file, reproduce, print, mail, and retrieve paper files. When you use an EDI system, you significantly reduce those costs. Estimates put the cost reduction at a minimum of 35 percent.