• Possess 13 years of experience in Marketing, with specialization in Digital Marketing, Online and Offline Marketing.
• Experienced marketing strategist with a proven track record in developing and implementing effective marketing campaigns.
• Launched multiple new initiatives and integrated marketing campaigns, resulting in significant quarter-over-quarter and year-over-year growth.
• Proven track record of success in corporate, agency, and in-house settings, with a strong capability to collaborate with international counterparts.
• Proficient in online and offline marketing channels, including Paid Media, digital marketing, social media, content marketing, and traditional advertising.
• Expert in utilizing a wide range of digital marketing platforms, including SEM, Display, SEO, YouTube, social media, email marketing, and content marketing.
• Planned and executed digital strategies for ICC Events, including sponsorship of the ICC Men's Cricket World Cup 2019 and ICC Men's U-19 Cricket World Cup 2020, and led an Integrated Marketing Campaign with M.S. Dhoni, the former Captain of the Indian Men's Cricket Team and GoDaddy Brand Ambassador.
• Successfully built and maintained a strong social media presence across various platforms, engaging and growing the audience.
• Skilled in establishing and strengthening international market presence, fostering cross-cultural collaborations, and delivering consistent brand messaging across global markets.
• Led and managed paid media, paid search, display, YouTube, email, and social media marketing across North America, Asia-Pacific, Japan, Middle East & Africa.
• Skilled in B2B & B2C marketing, with a customer-centric and solution-oriented approach.
• Collaborated with cross-functional teams on product value propositions, marketing communication for projects and media planning by selecting the best vendors & communication partners.