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经验
SEM Manager
11月 2016 - 现在
Handling paid marketing for Rehlat.com in different platforms Google and
Facebook.
Handling Flight Campaigns for UAE and Kuwait.
Google Analytics.Report creation and data analysis for E-commerce websites to enhance sales. Enhanced E-commerce.
Facebook Advertising and Remarketing..
Keywords Research Analysis: Finding best keywords for account performance using keyword tool, display & keyword planner.
Remarketing & Display Campaigns: Managing clients promotions via Google
Sr SEM Associate
9月 2015 - 10月 2016 (1 年, 1 个月)
Handling paid marketing for Paytm.com in different platforms Google, Facebook and Bing.
Doing data driven analysis on the basis of business requirement and optimizing the campaigns accordingly.
Optimizing search campaigns to increase the efficiency by maintaining the CPA at the same time.
Also work closely with google team to diagnose & optimize the campaigns.
Observing and maintaining the daily performance report via excel for all the digital campaigns.
Handling google dynamic remarketing.
SEM Manager
12月 2014 - 9月 2015 (9 个月, 1 天)
Managed International Clients; Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaigns
• Setting Up Shopping Campaigns and Optimizing it
• Auditing the campaigns in order to reduce CPA
• Dynamic Remarketing
• Managed PPC campaigns in various search engine interfaces
• Setting Up Bing Campaigns.
• Analyze campaign data to optimize campaigns and present recommendations
• Knowledge of advance campaign optimization strategies
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