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Product manager & product owner with over 10 years of experience in digital product areas of e-commerce, mobile apps, insurance products, real estate, sound processing, aviation, automotive, and others. With a strategic mindset and entrepreneurial flair, I have coordinated and delivered several major digital products and services for noticeable key clients including: - Land Rover Jaguar (Rockar as Product Owner) - Lash Affair (By J. Paris as Project Manager) - JYSK Baltics (as Scrum Master for e-commerce project) - Sonarworks (as Product Owner for the desktop and mobile app) - JetBlue airlines (as Product Owner for accessibility services) Working also as a certified Scrum Master and Product Owner who can not only work independently but also lead a team and complete a project on time and within budget.
$45 USD/hr
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Product Owner

Nov 2017 - Sep 2018 (10 months)

As a Product Owner, I lead the development of a revolutionary product which is changing the world in a way how people experience listening to music. True-Fi desktop and the mobile app transmits & translates exact sound as it is recorded in a studio with no mater of speakers or headphones used for listening. That's a unique technology, developed for many years and now becoming available for the consumer market, delivering authentic artists sound to any listener.

Product Owner

Oct 2016 - Oct 2017 (1 year)

As a Product Owner, I was changing the digital world by implementing accessibility solutions and products in the client’s digital products. Working with world-class companies in the aviation industry - JetBlue Airlines, Cathay Pacific and others. Also educating clients to care about their products and services, so they are accessible to all people no matter their abilities or disabilities - visual, auditory, motor or cognitive.

Business Advisor

Jun 2015 - Aug 2018 (3 years)


Project Manager / Product Owner / Scrum Master

May 2015 - Nov 2016 (1 year)

As a certified Scrum Master implementing the best agile practices in managing and delivering projects and e-commerce products for clients as: - Land Rover Jaguar / Rockar as Product Owner - [login to view URL] as Project Manager / Business Analyst - Violeta Rosa as Project Manager - Lash Affair by J. Paris as Project Manager - [login to view URL] as Project Manager - [login to view URL] as Project Manager


Certified Product Owner (2017)

Scrum Alliance

License 000463762

Magento Certified Solution Specialist (2016)


License MAG001358688

Professional Scrum Master (2015)



Shopify Business Fundamentals (2018)


Shopify Business Fundamentals


5 Reasons your Product needs a Vision

[login to view URL]@rozentals/5-reasons-your-product-needs-a-vision-c3d8af5b70c1 Product vision comes from the raison d’etre — “the reason for being” — the most important reason for the product’s existence. It describes the direction where all the product efforts should go at the current product stage of the product. A clear product vision follows the organization’s strategy and provides many crucial advantages for the process of product planning and execution.

How to Prioritize Product Backlog: The Easy Way

[login to view URL]@rozentals/without-this-feature-your-product-is-a-failure-fe2dc2df59cd Managing the product backlog by juggling conflicting priorities can be a hassle for any product owner. And yet they should know the exact place for each product backlog item on the list, so they are ordered in the right order. How to handle these product dilemmas and to build the right thing at the right time with maximised ROI?

The “Curb cut effect” - why making things accessible helps everyone?

[login to view URL]@rozentals/the-curb-cut-effect-why-making-things-accessible-helps-everyone-2f712b2c86e A curb cut or dropped kerb is a small ramp built into the curb of a pavement to make it easier for people using pushchairs or wheelchairs to pass from the pavement to the road.


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