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Sample paragraph
The Travel Industry Is All About Mobile
Information is no longer mostly static – it is highly mobile. Think of the report from your corporate office. Once, that report would have been typed, copied, and distributed. An advertising campaign would have been predominantly paper driven. Ads and images would be displayed on billboards, in magazines, and newspapers.
Today’s information is circulated in nanoseconds across many media platforms. Information is on the move. It is mobile.
Mobile device usage
To flourish in today’s travel industry, travel agents must embrace the mobile marketing revolution and put it to good use. Let’s look at how we use mobile devices in our lives:
• Smart phone usage in the United States has increased to approximately 80 percent as of 2013.
• Smartphone activities include reading the news, making reservations, shopping, social interaction, and entertainment.
• Tablet sales have nearly surpassed notebook sales and have already completely outdistanced PC sales; tablets are expected to be nearly ubiquitous worldwide by 2017.
contd..