CoffeeFest billboard Graphic solution

We are organizing first ever festival of coffee in our region, named CoffeeFest2014. Several elements of this project are: 1. Coffee, tea, and hot drinks. (Companies will have chance to use stands, activations and stage to promote their coffee brands, and educate visitors about different coffee trends, aromas, types etc.) 2. Barista competitions 3. Mini music festival with types of music such as Jazz, Latino, and lounge music.. 4. FUN elements such as themed corners, fortune telling, etc) 5. All of this will happen at the open space in center of our town. What do we want from you? We had several ideas, but for now, we would like you to make as creative as possible, graphic solutions for our billboard. Have in mind that we need strong Brand Building, as this is happening for the FIRST TIME! :) I uploaded two pictures. 1. One of them is about "coffee explosion". We had idea that from this one we would like to show fun side of coffee, but how? If it is possible, this coffee need to be "not ordinary". And by that, I mean that liquid which exploded, need to be creative! As designers, you should find a creative solution to present all of the mentioned elements, such as music, fun, festival, coffee! Be creative, find your own mug, draw it, design it, just try to present fun, and festival spirit combined with coffee.. It's a hard challenge, but we believe that you're up the task. 2. Second one is about a hand holding a cup! Try larger cup, 0.5l, and go wild! One of proposals is that behind this picture, it would be cool that some "festival like" picture is blurred like crazy, so cup is in focus.. But you know what we want.. Fun, festival, coffee.. Be creative, use our proposals, invent your own, but make it awesome! We just have one handicap for you.. You need to use our logo which is uploaded as well. We are looking forward to seeing your awesome designs! :)