Hello,
I have read and understand your requirements, you need a Google Adwords expert to manage your Google adwords, launch merchant center account, lower the click rate and increase the conversion rate.
I am perfect for your requirements. I am Google Adwords and Google Analytics certified professional with 5+ years of experience. Presently I am working on a ecommerce adwords project and I am running search ads, remarketing display ads and shopping campaigns for it. I will show you my search ads and shopping campaign results when we are in conversation.
Strategy for you -
Well, To send you the detailed strategy I would like to know your business industry and website url.
Brief strategy(considering your business as an ecommerce business) -
1. Run Shopping campaigns with detailed information to lower the cpc
2. For search ads - search long tail keywords
3. Use Broad match modifier keywords it will help in increasing the impressions/clicks and lower the cpc
4. Use Ad extensions to increase conversions like call extension, review extension, call out extension.
5. Track landing page scrolling rate and button clicks through Google Tag manager to know which landing pages are performing well and which landing pages needs to be changes.
6. Run remarketing display ads and remarketing facebook ads to trap the previous visitors which didn't convert.
Here is word limit so will send you more while chat. Will show you my certifications as well. Waiting for your chat.
Best,
Amit