Develop a Corporate Identity

We are a wide format digital printing and display manufacturing business, specialising in fabric printing (flags, banners, marquees, umbrellas etc) and catering to a broad clientelle which ranges in size from private individuals to large corporates and government institutions. We require the design and development of a generic, Corporate Identity to be used across all marketing collateral, including our website, electronic catalogue, e-mail newsletters, corporate folders as well as any other printed or electronic material we may produce. Please note that we do not wish to redesign our company logo, but rather to develop a visual ID that works with the existing logo and portrays a standardised look across all platforms. We use multiple colours in the strapline of our logo, including cyan, magenta, yellow, red, orange & green and are not limited to the predominantly orange colour on the current website (see examples attached). Our immediate requirements are as follows: 1. Develop a generic texture/pattern to be used in the product renders on our new website currently under development. Please refer to our existing website ([login to view URL]) to view examples of the current product renders which we would like to upgrade. Note: we do not require the designer to produce complete product renders, only the design which we will drop into the existing 3D models. The design needs to work well across the entire product range (in both portrait and landscape format) and will ultimately determine the look and feel of our new website, (as well as all other marketing material), and should therefore portray a professional image consistent with our brand image. We preferably require a clean, uncluttered design with subtle use of colour, but we are open to all interpretations of the brief. 2. Use the above-mentioned pattern/texture as the basis for a front cover layout and internal page template for an A4 portrait, electronic 'flipping book' catalogue which will feature the same product renders used on the website. The catalogue design should therefore tie in with the pattern that we produce for the product renders to ensure continuity across both publications. On completion of the above, we envisage an ongoing 'partnership' with the successful designer as we incorporate the new Corporate Identity into our other electonic and printed marketing collateral, including HTML newsletter templates with embedded Flash components, and corporate presentation folders. We may also require your services to layout the 40-plus page flipping book catalogue as a .pdf document.