Google AdWords offers several digital ad platforms. I would recommend Google Search and YouTube Video ads (if video is available). Google Search, commonly referred to as PPC (Pay-per-click) ads can help drive low cost and highly desirable traffic to your site. Using this traffic, you can then "re-target" using Facebook ads or another Google ad. This can often result in a lower CPR when looking at your total monthly ad spend.
I will effectively track user behavior and site visits with Facebook Pixel marketing and Google Conversion tracking, while we create and validate the entire sales funnel, build brand awareness and drive traffic to create conversions. Using the Facebook Pixel and Google Scripts, we can leverage the actions people take on your landing pages, within every step of your funnel, across devices to inform more effective digital advertising campaigns.
Google Deliverables:
Audit Google AdWords Account. Report back to client based on findings.
Create campaigns, ad groups, and ads, if necessary
Optimize existing campaigns as they are
Evaluate and course correct as data determines direction
Campaign Management Includes:
Management of Campaign Funnels on Facebook and Google
Conduct A/B Testing within Ads and Ad Sets
For any given campaign, we're split testing creative, copy, landing pages and audiences to then optimize each campaign in order to achieve the lowest Cost-Per-Result
Bi-Monthly Meeting - 30 minutes each - Review ad successes/failures and pivot where