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I need a expert woo-commerce

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I have adwords up and GA up. I tried to setup remarketing using a plugin and can see data passed using GTA but it doesnt look quite right. So i guess its a mapping issue somewhere...... does this sound familiar ?

1. i use SKU for my products but the prodid that GTA picks up is some weird number...

2. it also seems to be firing on non product pages too.

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