Marketing Specialist Job Opening

Job Project: Digital Marketing Specialist Company: Vivid Digital Marketing Location: Remote (Central Time Zone) Position: Digital Marketing Specialist Job Type: Contract/Part-time Overview: Are you a passionate and results-driven digital marketing expert with expertise in SEO, PPC, Google Ads, and meta ad optimization? Our digital marketing agency is seeking a highly skilled professional to join our team on a contract basis. This position offers the flexibility of remote work and requires availability during Central Time Zone business hours. Responsibilities: SEO Marketing: Conduct keyword research and analysis to identify opportunities for organic search growth. On-page and off-page SEO optimization to improve website ranking and visibility. Monitor and report on SEO performance using tools like Google Analytics and SEO software. Stay up-to-date with industry trends and algorithm changes to implement best practices. PPC Marketing: Create and manage pay-per-click (PPC) advertising campaigns across various platforms. Develop effective ad copy and landing pages to maximize click-through rates and conversions. Monitor and optimize ad campaigns to ensure they meet client objectives. Provide regular performance reports to clients. Google Ads Expertise: Manage Google Ads campaigns, including search, display, and shopping. Conduct keyword research, ad group structuring, and bidding strategies. Perform A/B testing to improve ad performance and ROI. Stay current with Google Ads updates and innovations. Social Media Management/optimization. -Social Media Account Management involves the creation, optimization, and regular maintenance of your brand's social media profiles. We develop engaging content, schedule posts, and interact with your audience to build brand awareness, foster customer engagement, and drive traffic to your website. Meta Ad Expertise : Optimize meta tags, descriptions, and snippets to improve organic click-through rates. Implement structured data and schema markup for rich snippets. Monitor and adapt meta strategies based on search engine changes and client requirements. Qualifications: -Proven experience in SEO, PPC, Google Ads, social media management and meta ad optimization. -Demonstrated success in improving organic search rankings and PPC campaign performance. -Proficiency in using SEO and PPC tools such as SEMrush, Ahrefs, Google Analytics, Google Ads, etc. -Strong analytical skills and the ability to interpret data to make informed decisions. -Excellent communication skills and client-facing experience. -Ability to work during Central Time Zone business hours. -Willingness to participate in Zoom calls for client meetings and strategy discussions. -Must provide bi weekly in depth reports.