Prior Work Experience
-Defined online advertising strategy and conceptualized multi-channel advertising campaigns, with granular focus on metrics and adoptions.
-Handled contextual advertising for publishers across diverse verticals including healthcare, finance, home-décor and lifestyle. Worked on monthly budgets of 3M USD to drive paid traffic through social, native and search/display platforms
-Worked in tandem with internal creative teams to design sharp and effective communications for digital campaigns across platforms.
- Improved client visibility on social media accounts both through organic and paid advertising. Helped them achieve a follower base of over 30k users with engaging content and targeting the right audience.
-Designed the navigation flow for customer landing pages on the website, and developed content for diverse customer segments
•Proficient with tools such as Hootsuite, Buffer, Hubspot, Trello, Buzz Sumo, Google Analytics, Google Adsense