Google Analytics Tracking Project

Google Analytics Project Objective To be able to use Google Analytics to track the originating source of registration traffic Background CONNECT previously has used Unbounce landing pages to direct paid media traffic to a registration form; e.g. [login to view URL] With Unbounce, we create a main landing page (main URL) and then instantiate multiple sub-landing pages (sub URL “/awb/” for each unique media source. Each landing page is exactly the same but allows us to collect registration data segregated by original source. Here are some examples [login to view URL] - leads from AdWords [login to view URL] - leads from Aweber Emails [login to view URL] - leads from Facebook [login to view URL] - leads from Bing Ads Each instantiation has a count of the total visits and lead conversions. A lead conversion is when someone fills in the form. The image shows us a summary of total visitors and total conversions. Business Objectve On CONNECT landing pages, we don’t currently have the ability to instantiate multiple pages in the same fashion as we do with Unbounce pages. We would like to do this with Google Analytics instead. Eg. [login to view URL] Solution We would like the solutions provider to; 1. Help us understand and train us to use the right tracking codes in our target URLs that allow Google Analytics to track them. 2. Correctly set up Google Analytics so that we can obtain the information we need on a daily and monthly basis.