Hi,
Pixel vs Conversion API
FB pixel lets you share web events from a browser, while Conversion API lets share directly from your server. Browser tracking is encountering more sticking points with issues such as ad blockers. CAPI can help bypass these issues & keep your campaigns on point.
Benefits
Create Custom & Lookalike Audiences
Dynamic Remarketing
Accurate Data Tracking
Reduce the CPA of your Facebook ads
Services
Setup Facebook pixel
Setup Facebook Conversion API with GTM
Server Side Tracking
Enhanced Ecommerce Tracking (View Content, Add To Cart, Initiate Checkout, Purchase, Lead, Contact)
Google Analytics 4
Google Tag Manager
iOS 14 Update
Domain Verification
Event deduplication
Automatic Product Catalog
Custom Audiences
Lookalike Audiences
FB & IG Shop (If You are Eligible)
Fix Pixel Issue