Help me to make a plan to get advertising for personal website -- 2

I'm a software test manager in China. I have a plan to visit AU and NZ with my wife and my son in February 2015. And spend 10 days in AU and NZ. My budget is about 20k US dollars. Yes, I have enough money to support the travel. I am well paid and my job is stable. But it's not a good idea to take my money, as I think, we are internet man, global man, maybe we can take this as a advertising project. There are some company want to get eyes from China, AU and NZ, and this project is a very good topic to talk, isn't it? OK, I think that maybe automaker, aireline, hotel, auto rental and other company will be our client. Yes, I will setup a website to describe this project and put advertising on it. I need a plan and an article to say why do I need to setup website and why should the company advertise on it. Thank you.