online marketing

Soon on my photographers website I will be adding a shopping basket for 5 new products that I have been researching and developing over the last 8 months. I have spent a lot of time and money. Now its time to get these out there into the online market. I need help doing this and I believe I have some very unique and interesting products on offer. If you go to my site and go to gallery, there's a folder there that says Acrylic,Glass..... in here you will see the products. I am making videos to show and explain these products and I still need to take a few more photos to display them better. That folder will be going into a new tab callled "SHOP" and in here you will be able to view the products and watch the short videos. That's the idea but I am open to suggestions. I probably need to reword the site to get better rankings on google? Bottom line I need to market the products and get more people onto the site. Back links may be another way forward too?