Skills and Qualifications:
5 Years Marketing experience
7 Years Sales experience
Digital Marketing, Direct Mail, DRIP Campaign, Social Media and Lead Scoring experience
Management & Leadership experience
4 Years Public Speaking and Debate experience
Able to multitask and quickly shift gears in fast-paced environments
Experience:
Marketing Manager, Flyers Energy - Auburn, CA 05/2014-2/2017
Implemented a campaign marketing strategy that reduced CPA by over 50%.
Directly in charge of Direct Mail, Digital Marketing, Lead Nurturing, and Social Media Marketing campaigns
Supervisory role with 3 direct reports
Digital Marketing Manager, Small Work Solutions - Sacramento, CA 01/2013-5/2014
Designed and implemented social media strategies for several clients across all social media platforms
Designed and implemented PPC campaigns including: landing page creation, ad content, and A/B testing
Marketing Representative, Kinders Inc. - Sacramento, CA 11/2011-12/2012
Established and maintained relationships with local leadership to increase brand awareness
Conducted fully autonomous roadshows
Created merchandising plans to optimize sales
Education:
B.A. Communication
University of the Pacific
GPA: 3.79
Certifications/Related Coursework:
American Marketing Association Member
SalesForce Admin 201 Certification