Advertising copywriters often handle several client accounts at the same time, which makes the job varied and interesting.
Typical work activities may include:
liaising with clients and interpreting my briefs;
developing creative ideas and concepts, often in partnership with the art director;
presenting ideas to colleagues and clients;
familiarising themselves with their clients' products and services, the target audience and their competitors' activities;
writing clear, persuasive, original copy;
updating digital media;
proofreading copy to check spelling and grammar;
amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
overseeing campaigns through the production stage to completion;
working on several campaigns at once, sometimes under pressure and often to tight deadlines;
casting actors for TV and radio work and listening to voice tapes;
liaising with production companies, photographers, typographers, designers and printers;
keeping up to date with popular culture and trends;
monitoring the effectiveness of advertising campaigns.